We started out as an SEO agency that provided services to everyone that wanted to grow their business and thought that SEO could be a good strategy to achieve this.
Through our work, we managed to gain massive wins for clients in many different industries, including software, fashion, pets, and e-commerce, to name a few. You can see our case studies of client successes from our old agency website here.
However, the more clients we onboarded, the more we saw how difficult it is to offer a high-quality service in so many different sectors. We would have to learn the ins and outs of each particular client and their industry.
This meant having to hire writers with different backgrounds. To learn and train our editors, link-builders and SEO strategists about the delicate nuances of different industries to be able to achieve significant SEO results and ROI for the clients.
We soon realized that in order to provide the best possible service and be the very best at what we do, we would need to choose one specific industry, research the SEO best practices within the industry and see what the highest-ranked websites are doing within the accounting niche.
One major factor in deciding on the accounting niche was the fact that accountants have one of the highest returns on investment from SEO. See the linked article for more on this if you are interested.
Focusing on accountants would mean that we didn’t have to double-check with each client to make sure that SEO is a potentially profitable marketing strategy to follow. We already knew that our services would provide massive value to the accountants that trust to work with us.
Also, we had some major wins from our international accounting-niche projects, which gave us further confidence to double down on this specific niche.
All in all, we want to have a significant positive impact on the lives of our customers and we feel highly confident that we will achieve that for the accounting company owners that will trust us.