Author: Gert

Link Building for Accountants – Simple, Effective Strategies

In today’s digital landscape, having a strong online presence is essential for accountants.  When internet users search for financial services, they rely on search engines to find trustworthy professionals. That’s where an effective link-building strategy comes in. Link building is a key aspect of SEO services, involving the acquisition of hyperlinks from other websites to […]

Email Marketing for Accountants – Tips to Get Started

There are many easy-to-implement marketing strategies that accountants can use to expand their reach, from webinars to blogging and beyond. But modern communication shouldn’t distract you from using one of the oldest yet most effective marketing methods – email.  In fact, email marketing drives an impressive ROI of $36 for every dollar spent. [1]  Still […]

International SEO for an Accounting SAAS tool +500% in Organic Traffic

Since starting our accounting SEO agency, we’ve noticed some interesting statistics.  I’d like to share some of the data we’ve been gathering about how effective SEO is for accounting firms.  Accounting SAAS is a super competitive niche within the industry. One aspect that makes it a tricky niche is that SAAS clients tend to stay […]

The Top 7 Blogs for Accountants to Follow in 2023

Listen! Can we agree that we all need help from time to time? With so much going on in the accounting industry, it can feel overwhelming to stay on top of changes to legislation, industry trends and continuing education. Accounting professionals need to get their hands on the latest news and updates fast.  We know […]

USA-Based Accounting Conferences That You Should Attend in 2023

As the world of accounting and finance continues to evolve, staying on top of the latest trends, regulations, and technologies is more important than ever.  One of the best ways for accounting professionals to stay ahead of the curve is by attending accounting conferences, which provide opportunities to network, learn from industry experts, and gain […]

High-Quality Leads for Accountants – Top Tips for Your Firm in 2023

If you want your accounting firm to be more than last year’s news, you need to retain existing customers and attract new clients. The only way to do that is by generating accounting leads. Maybe this wasn’t the first thing you wanted to work on when you opened your doors, but it will keep your […]

Content Marketing for Accountants

Ok, we know.  That headache you have at the moment is called content marketing.  You know it’s important to attract prospective clients, but frankly, it’s stealing the focus from your existing clients.   Search engines, SEO, social media posts, target audience, content marketing strategy, digital marketing, target audience and social media channels – it’s enough to […]

ROI of SEO for Accounting Firms

In this article, I will try to estimate the SEO ROI for accounting companies. Obviously, as I’m selling SEO services, my opinion is biased, but I try to be as objective as I can and base my calculations on public statistics and on our internal data. Overall SEO ROI Statistics from Other Online Sources Before […]